Content Development For Websites

Creating A Great Team Produces Great Content

There are many components of a successful business. One of the main components is having a team that aligns with the overall vision of your company. The right team in place will ensure that your company has the right support it needs to flourish. For this reason, we’re going to give you four components of a great team for your new or established business.

Specialized Skills

Without a competent team, you have no team at all. It’s important to get individuals with specialized skills and talents that complement each other. This ensures that you build a team that is not only strong but diverse in different areas.


The key to a progressive company is having a collaborative team willing to work together to get the job done. This is especially important when it comes to investors. Investors want to know that your business is structured and is on an upward path to success. A team unwilling to work together is not attractive for any business and will likely see little results.

Ability To Solve Problems

With any business, problems are likely to arise. This is very important to consider when building your team. Your team needs to be able to think on their feet and solve problems in a creative and strategic manner. This ensures that your business can remain productive and progress forward.


A great business knows how to communicate, and this is extremely important for a startup trying to establish their position in the market. Your team needs to be able to communicate with each other effectively to keep business processes flowing. Communication is also important when it comes to connecting with customers. Effective communication ensures that your brand and your relationship with your customers remains intact.

A startup company is a rewarding experience. Building a team that can grow with your business will increase your chances of having a business with longevity. Be sure to consider these 4 components of a successful team when building your team for your startup.

How To Create Content That Is King

Creating Content That Is Truly “King”

Content is King!

Let it be carved into tablets and preached from the mountain tops. With quality on your side, you shall not fail. If this is true, then why isn’t your content strategy gaining ground? In their mad rush to produce as much content as possible, many companies are neglecting to think about why they are making this content in the first place. It would help if you focused on making the right content for the right reasons.

When the stars align…

Finding what to say to the people you’re trying to reach is now an entire field of study. Money is endlessly dumped into research to try to find a magic formula. This needy nonsense ends up sounding something like this: “If we write posts that are 1573 words long and send out tweets 16.7 times a day and donate to 4.7 charities, then will people like us?”

Simon Sinek does a great job of addressing this issue in a speech he gave. Think about your business as a person. If a person came up to you, sniveling and whining and saying things like, “What should I wear to make you like me more? What should I say and do that will make you trust me?” What would you tell them?

If you want people to like you, then be yourself. It is that simple. Just like with friends, your best bet is to be honest with people. Not everyone is going to like you, but the people that do will love you for the right reasons. Hiding your true self is only a short term solution. If you were dating someone, you might be able to fool them for a couple of dates, but it isn’t a matter of if they will see your true self, it’s a matter of when.

If your content isn’t aligned with what your company does, your content strategy is doomed to fail.

Stand up for what is right…

Business isn’t any different. Show people who you are. Don’t just create mission statements, live them. According to a recent survey by sprout social, 66% of consumers think that it is essential for brands to take a stand, but they have some stipulations.

• 58% of people would prefer you do it on social media
• 78% of liberals want brands to take a stand
• 52% of conservatives care that you do anything
• 39% of people like announcements of donations
• 47% say that companies are credible when the issue directly affects their consumers

Taking a stand for what you believe in is something that can help your business, but it has to be something that your company believes. It would help if you also made it relevant. A company that tries to be everything for everyone will end up being nothing for no one.

Your blog only works if it adds value…

Your content has its crown because of what it gives the people who engage with it. The value in content marketing comes from the amount that your brand is giving your customers. When people search on Google, they are looking for answers to a problem.

When you can give them a great answer, they respond to that. The value that you are offering for free, even if it’s just information, helps build trust with your brand. Nurturing that trust is what brings leads in and helps them through the funnel. makes some excellent points in this respect. They point out that loyalty is an emotion, and giving your leads something for free can help build the trust that leads to it. Content marketing puts the needs of the customer first.

When your customers feel that you have their best interests in mind, you become their first choice when it comes time for them to buy. People still trust word of mouth more than anything. That’s because people only advocate brands they care about. If you want people to rave about you, become one of those brands.

You have to be consistent…

Generating content isn’t for immediate results. The value of your content is that it will start working right away and continue growing over time. One article, one time won’t do very much. Consistent effort and quality are what gets rewarded.

Take SEO, for example, which is why articles are often curated. According to Forbes, SEO usually takes 4 to 6 months to start seeing results. That isn’t to fully realize your return either, that’s to start seeing any difference.

If you are only going to post once or twice forget testing the waters, you’re wasting your money.

Content is only king once someone sees it…

“If a tree falls in the woods, and no one is around to hear it, will his buddies post a video of his failure on YouTube?” -Anonymous

The rise of the series Firefly since its cancellation tells you something about this. Everything from their off-topic promos to a lackluster time slot didn’t bode well. Their lack of support from Fox led to their cancellation before the end of the first season. Usually, this is where memories fade, and the only attention a show collects is from the dust as it settles in ever thicker layers. That’s what would have happened if it wasn’t for the content. With the rise of streaming, fans eventually found the show, and today, their fan base is still growing despite having been off the air for fifteen years. Millions of fans pine for what could have been, if only they had known about it when it was still airing.

You can have the best content, but it isn’t enough if you are preaching in a vacuum. You need to get leads to your content so that your content can wow them. The blog tyrant makes an excellent argument for why content is not king. Long-form content is excellent, but bland content with the right promotion outperforms it. Content rules its kingdom, but there are other kingdoms, with different rulers.

Don’t be so caught up in how long your posts are or how many facts you cite that you forget to share what you’ve made with the world.

Great content is one of the best marketing investments you can make. To make that true, you have to do it right. You need to step back and see the bigger picture. Ask yourself why you are producing this content, and what value are you giving your customers? Are you making content that aligns with your values? Are you making a stand to get attention? Are you committed to putting in the work to do it, right? Start grappling with these questions, and you will be in a better position to turn your campaign around.

Creating a content strategy

Creating A Content Strategy That Work For You

The evolution of content strategy as a marketing tool is fascinating. Years ago, creating a 400-word article with keyword stuffing guaranteed some traffic on search engines. Today, this strategy is not only ineffective but penalized by Google. According to a study by Moz, 93% of content created daily receives zero traffic from search engines. To be among the 10% that receive traffic, creating a content strategy to develop content is a necessity.

Creating a content strategy goes beyond writing an article. You must appreciate and understand the end from the beginning implying that you must establish the expected response from your target audience before you develop content. Content creation is easy, but creating content that inspires a call to action is the hard part.

How do you create a content strategy?

Start by appreciating a content strategy, which is simply a plan to link your expectations and results. Think of content strategy as a link between your goal and action, what you do on a daily, weekly, or monthly basis to achieve your marketing goals.

Set your vision, mission goals, and KPIs

Vision is a statement that says where you want to go. When Nike promised to bring inspiration and innovation to every athlete, that vision became the building block on Nike to date. Thus, set a vision for your content strategy, which answers the question of where you want to go?
Mission defines what to do to get to where you want to go. Creating content is part of the mission, but remember, your mission should go beyond creating content. The mission is to create content that:

• Builds awareness
• Drives traffic
• Inspires a call-to-action
• Inspires customer loyalty
• Educates customers
• Ensures customer retention
• Enhance customer engagement

So, how do you achieve all these and more in a single 600-word article? The answer lies in your KPIs, or key performance indicators. Every article, video, meme, or blog post should meet the requirements of your KPI. Your KPI should measure the performance of your content across all platforms. If your KPIs are awareness, loyalty, education, and retention, then all your content should attain these metrics, as shown below:

Do you know your target audience?

Understanding your target creates a clear pathway in your digital content strategy. Understand who you are writing for; demographics like age, sex, income level, geographical location, lifestyle, and past behavior like the sites they visit and social media trends. Remember, you are not creating the content for yourself, and are in constant competition to attract the attention of an audience with a short concentration span. Use tools like Google Analytics to determine the existing g content deriving great results and understand the metrics behind such content.

Understand your audience’s journey and customize the content to each stage of the audience. A single blog post cannot meet the needs of beginners, intermediaries, and experts. To bridge this gap, create an article for beginners and include a link in the blog post to direct them. This way, experts can scan through the information without being burdened by stuff they already know.

Understand your niche and focus on it

Are you in real estate, healthcare, shopping, SEO, or finance? Understand your niche and focus on creating highly targeted content. Focusing on a single niche makes you credible, and an expert in your area. Thus, you can command an audience, give expert advice, inspire conversation in the sector.

There is a reason people trust Forbes for investing, financial and money matters. Because we know they are the experts in the niche. Thus, be the Forbes in your niche by knowing everything there is about the niche.
Customers trust experts, and loyalty comes from trust. Learn the trending topics in your niche, and be the first to elaborate. Demonstrate leadership, confidence, and competence in your chosen niche and make your blog/website the go-to blog to find information on the niche-specific topic.

Measure results

Your content strategy framework should include a metric for measuring results. Return on investment can tell you things:

  1. What you are doing right
  2. What needs to change

Your results should measure the metrics in your KPI, like conversions, traffic, bounce rate, and customer engagement. Using tools like Google Analytics, you can measure the results like social media sharing, ranking, and bounce rate. Use past data to identify strategies that were effective in the past and work on improving the strategy. Also, perform keyword analysis using tools like Google search console and Ahrefs. Understand your competitor’s metrics and ranking words. Adjust your content to match-up to your competitor’s words to get a piece of the action.

Listen to your customers

Remember, successful companies walk a thousand miles in their customer’s shoes. While Google and all other tools can give you figures and statistics, the only people who can give you real authentic feedback are your customers. Hence, listen to their ideas, complaints, questions, and suggestion to get ideas to create the perfect content strategy.

One KPI of content strategy is to encourage customer engagement; thus if you do your strategy properly, you can use the feedback as a framework for creating content.

To recap, creating a content strategy is the only way to get a good return on investment. This guideline can be a great starting point, but expect some hiccups in the beginning. The best way is to use trial and error until you get the perfect strategy that works for your audience.